Given all the sneaky sugar in packaged foods and toxic chemicals in mainstream beauty products, ingredient labels have practically become required reading. So why doesn’t that eagle eye extend to headache pills and cold meds?
They’re intended to help you heal, but it turns out many over-the-counter drugs are actually laden with sketchy ingredients that aren’t doing any favors for your long-term wellbeing. According to Max Spielberg, co-founder of certified organic and non-GMO medicine brand Genexa, active ingredients like acetaminophen or ibuprofen only comprise part of a dose. The rest—and, usually, the majority of the formulation—is made up of inactive ingredients, like binders, fillers, and preservatives.
Genexa products such as Cold Crush tablets for cold and cough, seek to buck this trend.